The pandemic screwed up all these promo partnerships for a number of movies, i.e. This was a movie that was originally scheduled to come out two years ago. ‘Minions: The Rise of Gru’ toys DeadlineĬonsider the feat with pulling this promo partnership off for a minute. These stateside partners included Liberty Mutual, CarMax, Zip Recruiter, IHOP restaurants, HelloFresh, Hippeas, Levi’s, Supergoop!, Olipop, McDonald’s, and more. When you’re a motion picture global brand, advertisers want to partner with you, and in the case of Minions: The Rise of Gru, Universal pulled in a group of global advertisers, who all together delivered the biggest media value ever for an Illumination Despicable Me/Minions movie at $285M+, according to sources. South Park, SpongeBob, and Dora the Explorer. True, there’s the assortment of Viacom Nick properties, i.e. Streaming movie franchises - they don’t yield these types of results. And that brand was built off of what was an original motion picture IP 12 years ago, which hasn’t dimmed. While it may go without saying, realize that Rise of Gru‘s success here, in addition to being built on the back of a multimillion dollar global marketing campaign, is also propped by a kid’s brand that has generated over $6 billion in retail sales. 'Yesterday' Fans' Anger Over Ana de Armas' Absence From Beatles-Themed Film Is So Yesterday, As Judge Tosses Lawsuit
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